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Incentive group trips to Israel continue to be an increasingly popular trend. The Mexican cosmetics and nutrition supplements giant “Omnilife”, a large corporation with more than five million salespeople, recently brought 3,300 outstanding employees to Israel. According to the company, the number of participants in the group exceeded the company’s projections by 25%. The group visited Jerusalem, Bethlehem, Dead Sea, Galilee, and Nazareth, among other places. The anchor event will take place at Expo Tel Aviv where the site will host a market event inspired by the Carmel Market.

“Omnilife” is the second-largest incentive group that has ever visited Israel, testifying to the quality of the service that is offered in the country and its vast potential which is yet to be tapped.

Incentive groups are now viewed as more profitable than the average tourist groups. In the case of incentive trips, the company covers traveling and lodging expenses, therefore, the employees feel more comfortable to spend from their own money on expenses that are not related to accommodation and attractions. Only recently in Israel, major players in the conference tourism sector have set themselves the goal of deepening and strengthening this trend.

Tamir Dayan, the CEO of Expo Tel Aviv, said, “We are excited to participate in hosting a group so significant for enhancing Israel’s image abroad and stimulating inbound tourism to our country. This is an important trend that is accelerating along with other profitable trends, such as conference tourism. We are promoting it as our top target with the help of many international conferences that we host and take part in, strengthening our position in the international arena ”

Amnon Ben David, the CEO of “Eshet Incoming”, added, “According to a survey that we have conducted, most of the employees visiting Israel on incentive tours hadn’t visited the country before and would not be coming if the company hadn’t invited them over. It is especially true for employees from places like Central and South America. In addition, the economic aspect plays a significant role here: many of the participants couldn’t afford such a trip if it wasn’t sponsored by their company, but it is precisely on these tours that the employees spend a lot of money out of their own pockets.”


Israel has proven yet again that it is a country worth visiting at least once, if not many times over as it breaks another record, surpassing its own highest number of tourist entries from last year.

Approximately 405,000 tourist entries were recorded in September, 44% more than last year.

According to Israel’s Central Bureau of Statistics, approximately 405,000 tourist entries were recorded in September 2019, 44% more than September 2018 and 46% more than September 2017. In the period January – September 2019, 3.297 million tourist entries were recorded, as opposed to 2.917 million in the same period last year, an increase of 13%. (It should be noted that a fuller picture will emerge with the publication of the October statistics, given the fact that the Jewish holidays typically fall in September and October). Revenue from incoming tourism in September stood at $581 million (about NIS 2.1 billion) and, since the beginning of the year, at $4.728 billion (about NIS 17 billion).

Minister of Tourism Yariv Levin said, “September continues the upward trend in incoming tourism with impressive increases and monthly records broken. We are marketing Israel around the world in line with our innovative and market-focused strategy, and we are seeing the results. We continue to develop new markets, while working to maintain traditional markets. In recent years, tourism has become an engine for economic growth and improves our image around the world and I welcome that.”

Director General of the Ministry of Tourism, Amir Halevi, said, “Another record-breaking month that serves as testimony to Israel’s attractiveness to tourists from around the world. The Israel Ministry of Tourism is working constantly to ensure a continuation of these record-breaking statistics and to develop new tourism products in order to attract varied target markets such as extreme adventure tourism.”

Clearly, Israel is rising as a top tourist destination as even more people from around the world choose this small, but incredible country as a place to visit and revisit.


The Jewish Observer,

Los Angeles

                           15-21 Tishrei, 5780                                                   Oct. 14-20, 2019 -- THE JEWISH OBSERVER, LOS ANGELES --  628th Web Ed.